The word "cloud" occurs 17 times in 7 chapters in Exodus. Each time it speaks of the divine Presence.
Ex 13:21,22 The Cloud that Shepherds
Ex 13:21,22 The Cloud that Shepherds
Ex 14:19,20,24 The Cloud that Separates
Ex 16:10 The Cloud that Shines
Ex 19:9,16 The Cloud that Shields
Ex 24:15,16,18 The Cloud that Speaks
Ex 34:5 The Cloud that Shows
Ex 40:34,35,36,37,38 The Cloud that Settles